Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online.

PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your Personally Identifiable Information in accordance with our website.

This Privacy Policy shall be applied in the PJ Lhuillier Group of Companies website, its subsidiaries, and affiliates.

1. What does this Privacy Policy cover?

This Privacy Policy covers treatment of information received and sent through all websites of the PJ Lhuillier Group of Companies and its subsidiaries and affiliates, including the Cebuana Lhuillier Pawnshop, Cebuana Lhuillier Services Corporation, Cebuana Lhuillier Insurance Solutions, Cebuana Lhuillier Bank, Just Jewels, Le Soleil de Boracay, Palm Rock Residences, Phiten Philippines, PJ Lhuillier Foundation, Inc., 24K Online Portal, and the PJ Lhuillier, Inc. Sports Advocacy site.

This policy will not cover any of our partners’ sites nor does it strive to control or manage groups and individuals not employed by the PJ Lhuillier Group and any of its subsidiaries. Websites not under the PJ Lhuillier Group are subject to their own terms of use and privacy policy. What personal information will PJLI be collecting from me?

2. What personal information will PJLI be collecting from me?

We only collect personal data from you that are relevant to the transactions that you are requesting online. Unless indicated in the registration forms and terms and conditions of individual sites, giving personal data is optional; however, you may not be able to enjoy all the privileges that the websites offer. Rest assured that your personal data will not be used for any other purpose outside your requested transaction.

Below are sites where we require information about you:


OurHelp is an online microinsurance donation site. We will ask you to register and provide your personal and credit card details in order to complete the donation process.

3. What are Browser Cookies?

Cookies are alphanumeric codes used by browsers to send information to and from a user's browser. Cookies will be used for authentication, identification of a user session, user's preferences, shopping cart contents, or any other data used for storing information on your computer.

You can opt to prevent your browser from storing cookies, however, this will hinder you from accessing pages which require cookie storage.

4. Will PJ Lhuillier, Inc. share my personal information to parties outside my transaction?

As a financial services provider, PJ Lhuillier, Inc. is governed by the Bangko Sentral ng Pilipinas. PJ Lhuillier, Inc. is not authorized to release your personal information except for transactions that require online payment services like the Phiten Online Store, it becomes necessary for the enforcement of law, or for other purposes outside your transaction like research or marketing. In the case of the latter, we will ask for your consent to access and share your data.

PJ Lhuillier, Inc. is not in the business of selling information about our client database. Rest assured that your personal details are secure.

5. Can I opt in/opt out of email subscriptions?

Cebuana Lhuillier and all its subsidiaries and affiliates send advertisements, newsletters, and announcements through email to customers who confirm opt in as they transact in the branches. If a customer chooses to opt out of our mailing list, they can request opt out as they transact.

Online Opt in/Opt out is not yet available in websites under the PJ Lhuillier, Inc. Please check back on Privacy Policy for updates.

6. What information can I access?

You can only access your personal data, which you can edit when the need arises.

7. Can children access PJ Lhuillier, Inc. websites?

As in our branches where children must be accompanied by adults to transact, children below 18 years old will not be able to access our e-services.

8. Conditions of Use

By visiting the PJ Lhuillier, Inc. websites, you agree to all our Terms and Conditions and our Privacy Policy. Any possible dispute over privacy is subject by these, including limitations, damages, arbitration of disputes, and application of pertinent Philippine laws.

Users are required to use our websites responsibly.

9. Changes to the Policy

PJ Lhuillier, Inc. reserves the right to apply changes to the policy and the terms and conditions as we see fit without prior announcement or approval. Please regularly check for updates on our Privacy Policy.